Tourism Toolkit

TOURISM IS EVERYBODY'S BUSINESS

When people visit the Sutherland Shire, they bring with them new money. The flow on effect is great for everyone and every business benefits directly or indirectly: be it a hotel, restaurant or boutique. 

MAKE TOURISM YOUR BUSINESS

To spread the word about the many experiences within the Sutherland Shire we encourage local businesses who cater to visitors to 'make tourism your business'. By doing so you can:


Here are our five 'get' steps to make tourism your business...

STEP 1: Get Connected

Our aim is to help visitors and locals alike plan a day, weekend or extended holiday in the Sutherland Shire. To help us do so, we encourage you to list your business for free through Get Connected. 

Attractions, Tours, Events, Restaurants & Cafes, Bars, Breweries, Cooking Schools, Products and Services:

Tourism Operators in New South Wales have the opportunity to list their product or service through the Get Connected service – the NSW branch of the Australian Tourism Data Warehouse. This is free of charge, reaches millions of domestic and international travellers and will help your business reach its full potential.

After listing your business, the information will be distributed to a number of Australia’s most visited tourism websites including but not limited to: Australia.com, VisitNSW.com, Sydney.com, Visitsutherlandshire.com.au and Google Maps. 

Get Connected here

STEP 2: GET IN THE KNOW

Business Now is our main tool to communicate with our local businesses. These newsletters are sent fortnightly and outline the latest business news, events, grants and workshops.

Sutherland Shire Council supports local business by providing an environment that stimulates and supports sustainable economic growth and resilience for local business. To see Council's Business Support page click here.

To list your business event on council's website click here.

Visit Sutherland Shire is our monthly consumer e-newsletter that highlights all the latest local events, places to explore, hidden gems and tips for an adventure in the Sutherland Shire. We encourage you to list your tourism business and/or event through 'Get Connected'.

Subscribe to e-newsletters here

STEP 3: GET SOCIAL

We invite you to engage with us on social media and where relevant, join in the conversation through the following options:

Shire Business has over 1,500 followers on Facebook. Follow us then connect by using @ShireBusiness and #ShireBusiness in your photos and updates.

Visit the Shire has over 14,000 followers on Facebook. Follow us then connect by using @VisitSutherlandShire and tag #lovetheshire in your photos and updates. 

STEP 4: GET THE RESOURCES
Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated so it might be an idea to bookmark this page for return visits.

It includes information such as;

  • Product development
  • Work with Destination NSW
  • Work with the industry
  • Research and market knowledge
  • Business tools
  • Online promotion
  • Media opportunities
  • Marketing
  • Export ready: international marketing
  • Regional Tourism
  • Funding and support
  • Resilience toolkits

Destination NSW Resources
STEP 5: GET IN TOUCH

If you're a new business, have a new product or have a great story to share, please get in touch to introduce yourself. 

Email tourism@ssc.nsw.gov.au or phone 02 9710 0892.

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